This course is meant for students as a hands-on experience for solving business problems in
the fields of sales, marketing, and business operations by applying statistical analysis,
machine learning, social network, and media analysis techniques.
Network Science:
The objective of this course is to introduce concepts of network science using hands-on exercises.
To be specific, the students will learn how relationships among various entities (for example people)
can be analysed and interpreted through methods of social network analysis.
Students will be introduced to how social network analysis borrows ideas from Mathematics
(Graph Theory), Social Sciences (Sociology, Economics),
Natural Sciences and Engineering (Physics and Computer Science)
to solve problems in different domains. In addition, advanced neural networks
based techniques such as Graph Neural Networks will also be introduced.